GSK Expert
2023 Clean Air Week Design Direction
This year, we looked at the design direction of our “Clean Air Week” initiative, which is in association with FIP, and felt that we needed to better connect with our local pharmacies and make them become huge advocates of better breathing and better support their communities upon this “Global topic”.
Expert VBL Launch.
Understanding our Expert communities was integral to defining our statement of intent to provide and define our clear purpose of what’s best for HCPs with our new Expert visual brand language. Our new VBL, aligned with a clear strategy, was vital in driving all Expert engagements and activities across the year.
OTC — In association with FIP
I led cross-category strategy through to the creative, which saw us gain excellent results through our social media campaigns, initiatives, and HCP webinar engagement.
