GSK Next is an area of GSK’s business that looks at the future of healthcare and imagines what the “healthcare industry” might look like in 10 years and the types of products and innovations we need to invest time and research into.

Here below are a few future product case studies that I both strategised, led and evolved from insights, consumer behavioural habits and interviews, product evaluation canvases and then into a smoke test to enable the idea or consensus from those results and find if we feel it’s strong enough to create a beta test, hopefully pushing towards an Alpha test and then MVP.