Hello Haleon
For Health with Humanity.
Launching our new brand.
Launching our Salesforce toolkits as a part of GSK’s demerger of their consumer health services,
then saw the birth and rise of our new stand-alone consumer healthcare company – Haleon.
Kickstarting with a series of global email campaigns to our Expert Professionals, we then followed
this up by providing global assets to help support the local BU’s to extend further our message that Haleon
is the HCPs home of trusted brands, science and resources, therefore nurturing and handling
that brand equity from GSK across to Haleon.
Seen as GSK over the many years, transferring trust and brand loyalty without any disruption to
our new business was vitally important when we saw 1st quarter results, which we were proud of,
as a direct result of these projects.
Launch Sales Force Sizzle Reel.
Launching our 1st Patient to Pharmacist APP (MVP)
Enabling the future pharmacist to reach their communities beyond the doors of their pharmacy – we achieved
this inside 1 year which was an amazing achievement.
Haleon Events Design Methodology.
Raising the bar and doing what’s best for expert professionals “Globally”. This piece of work
presented a great challenge within showcasing our category brands side by side under the Haleon umbrella without any brand clash.
It needed to be a sustainable and inclusive experience to help better engage our HCPs and allow them to gain greater insights to our behavioural science, insights and key initiatives.
There are 4 key pillars in which defines both our
design methodology and event strategy;
1. Haleon being the lead brand and visual experience
2. A core topic headline the experience
3. Followed by our trusted category brands, supported by data and science
4. Finally driving registration to our Haleon Health Partner Portal...
for human and behavioural science, deeper insights, and support.
