Pi-top

Pi-top is a small funded startup Ed-Tech company that specialises in STEM learning. When I arrived, they needed an identity. Our product needed to be improved, and with a clear business strategy, we worked to recognise who our actual customer audience was. So with a tiny budget, I used all of my experience in understanding these four key areas, setting up testing and user groups of our product to then help me to define a clear cut through strategy and visual brand language and, most of all, realising that we have two clear customer streams, 1) the Schools and 2) the children of tomorrows world, the makers, creators and innovators.

I had just a single year to achieve this as we were invited to a vast Tech and Product Innovation show at the Excel, which saw our stand as the innovational talking point and showpiece, sat between both global tech giants Apple and Google, who also thought our “innovational revolution” was immensely inspiring.